The gentlemanly trio that is Handsome Coffee have a fresh outlook for their new venture with a mantra that reads "We're not making coffee for everyone, we're making coffee for you. For those who value craftmanship and quality over convenience and cost - we're your huckleberry." Now, I have no idea what it might mean to be somebody's huckleberry, but I must say, I do like the sound of it!
They've teamed up with Woodsmithe a visionary design company to finesse and develop their ideas and this short doco of their journey is truly inspiring. I love their take no prisoners approach, the attention to fine detail and last but not least the pure commitment to their passion. Simple really, isn't it?
Handsome Coffee + Woodsmithe from WoodSmithe on Vimeo.